The Muster RDU 2019 Agenda



March 14th, 2019

MetLife Global Technology Campus

101 MetLife Way, Cary, North Carolina

Event Schedule


Check-In, Breakfast and Networking

8:00am – 9:00am

Grab your badge, event guide, and other goodies. Then help yourself to breakfast while you make new connections. If you have questions about the event visit our help desk for assistance.

Entrance and Main Hall


Opening Session

9:00am – 10:00am

Opening remarks from our title sponsor and event sponsors.

Edison Room


Opening Keynote

9:30am – 10:00am

Speaker: David Morken — Co-Founder, CEO & Chairman of Bandwidth

Edison Room


Entrepreneurial Operating System (EOS)

10:15am – 11:15am

Presenter: Gordon Caudle — Certifed EOS Implementer, Attain Traction

EOS®, the Entrepreneurial Operating System, is a complete set of simple concepts and practical tools that has helped thousands of entrepreneurs get what they want from their businesses. By mastering this simple way of operating, leadership teams of growth-oriented companies systematically and permanently improve.

Edison Room 1

From Seed to Series — The A-B-C’s of Funding

10:15am – 11:15am

Moderator:  Alison Terwilliger — VP, Business Development Officer, Wells Fargo


Perceptions among Veteran entrepreneurs is that Series A, B and C funding is out of reach, and made available to the elite few.  As well, they may be confusing terms.  Fortunately, the terms have nothing to do with the alphabet, and are pretty easy to understand.  The letters correspond with the development stage of the companies that are raising capital. Series A, B, and C are necessary ingredients for a business that decides “bootstrapping,” or merely surviving off of the generosity of friends, family, and the depth of their own pockets, will not suffice.  The main differences between rounds are the maturity levels of the businesses, the type of investors involved, the purpose of raising capital and how it is ultimately allocated.

Recent trends tell us that more and more, large companies are injecting themselves into the process, thus taking more of a stake into the success of start-ups, especially the ones with products or service offerings that satisfy business needs.

Edison Room 2

Becoming a Creative Genius (again): Developing your Entrepreneurial Mindset

10:15am – 11:15am

Presenter: Carl Nordgren — Founder and Creative Director, Creative Populist

Carl has 25 years experience launching 6 investor backed startups, one corporate backed startup, and one merger startup, plus 14 years teaching over 50 creativity and entrepreneurship courses to 2,000+ Duke Undergrads.

His first job—while in high school and college–was as a fishing guide in the wilderness of NW Ontario at a fly-in fishing lodge, one of the most successful in Canada, and he will share vital entrepreneurial principles he learned while working there. It’s part case history, part short story and he will entertain you while helping you integrate these important creative ideas into your own entrepreneurial mindset.

Edison Room 3

Veteran Entrepreneur Success Stories

10:15am – 11:15am

Moderator: Liz Marion — Creative Development, The Milspo Project


This panel discussion will dive into the entrepreneur’s experiences, decisions, and lessons learned surrounding the launch and initial growth of their companies. More specifically, along the lines of: What propelled them to take the leap into entrepreneurship? What did they feel their greatest risks and challenges were and how they overcame them? What role, if any, did their military experience serve in their efforts to start their companies? And perhaps, why and how do military veterans make successful entrepreneurs?

Doing Business with MetLife

10:15am – 11:15am

Moderator: Thomas Loffredo — Director, Supplier Sourcing, MetLife


Join this interactive discussion with MetLife’s Procurement leaders to learn about what it takes to become a valued supplier to this Fortune 50 Company. MetLife will provide a full scope from sourcing to contracting and then to risk management, providing insight into what businesses need to do to become ready for MetLife and other large companies.



Where’s The Money?

11:30am – 12:30pm

Moderator: Bill Warner — Founder & Director, EntreDot


  • Mark Easley Technology Startup Advisor, Goldhat Advisors

  • Derren Burrell — President and Founder, Veteran Ventures Capital

  • Amber Banks-Bond — VP, Strategic Initiatives at Carolina Small Business Development Fund

Entrepreneurs are often lost in the quagmire of financing alternatives and don’t know what business financing approaches are the most relevant to their situation. Whether you have a start-up business or a mature and growing business, we will clarify what the best financing
choices are. 

Edison Room 1

Set Yourself Up For Success

11:30am – 12:30pm

Presenter: Philip Gialenios — President & CEO, Accelerate Sales Training

Consistent growth requires a consistent, systematic process that delivers consistent, dependable results.   As a top sales producer with over three decades of experience in sales leadership, sales management and executive account sales, Philp will provide an overview for how you can maximize sales for your business by focusing on these six areas:

  • Wasting time chasing leads who act interested, but are far from it.

  • Prospecting activities that do not produce enough new customers.

  • Targeted buyers who will not return your calls or answer your emails.

  • Sales pipelines full of promising opportunities that never seem to close.

  • Moving past most of your proposals and presentations ending with a “Let me think it over,” or “We’ll Get Back To You.”

  • Taking control of your Sales Process!

Edison Room 2

The 3rd Decison — The Intentional Entrepreneur

11:30am – 12:30pm

Presenter: Randy Nelson — Founder, Gold Dolphins, LLC

All of us have lives outside of work, but oftentimes those lives take a back seat to the day-to-day demands of our growing businesses.

Whereas The Second Decision is built upon the top reasons companies fail or underperform, The Third Decision is centered around the top regrets entrepreneurial leaders typically have in their lives, in areas such as money, health, education, family, leisure time, love, and more.

Randy will be inviting you to start thinking about the true non-negotiables in your personal life. Consider those aspects that are not open for discussion; areas that you are not willing to compromise over the short-term (next 12 months) and long-term (3–5 years).

Self-awareness is not just for business; we need to have it in our personal lives to truly enjoy and treasure the entrepreneurial journey!

Edison Room 3

Connect With Met – Presented by MetLife Global Procurement, Supplier Inclusion & Development Team

11:30am – 12:30pm

MetLife has made it a priority to increase their veteran supplier pool. This is your chance to meet one-on-one with their sourcing/purchasing associates, brief them on your company’s products/services, have a conversation, and make a connection!

These are pre-scheduled one-on-one meetings where veteran businesses and entrepreneurs can meet and make a solid connection with MetLife procurement professionals. Veteran businesses will be matched directly with the sourcing professional for their business’s product/service category wherever possible.

Contact Cristen Cox at [email protected]

2nd Floor, Moore Conf Room



12:30pm – 1:30pm

Lunch and beverages provided by Jason’s Deli

Edison Room


Afternoon Keynote

1:30pm – 2:00pm

Speaker: Cameron Cruse — Co-Founder, COO of R. Riveter

Edison Room


Pitch Competition

2:00pm – 3:30pm

An opportunity for five veteran entrepreneurs to compete for $10,000 and the local title of “top-performing veteran-led startup.”

Edison Room


Mission Showcase

2:30pm – 7:00pm

A space for local veteran-owned businesses to showcase their businesses and speak about their journey from the military to entrepreneurship.



Edison Room


Closing Ceremonies

4:15pm – 4:45pm

Closing address, event recap, announcements and $10,000 Pitch winner announced.

Edison Room


Reception, Networking and Mission Showcase

4:45pm – 7:00pm

Attendees have a chance to connect and discuss the day’s content and build lasting and beneficial connections.